The Changing Landscape of Lingerie in High Fashion
For decades lingerie has existed in a category separate from haute couture, often relegated to the private sphere rather than the grand stages of luxury fashion. However, with the rise of luxury lingerie houses, the narrative is shifting, and no one has championed this transformation more than Latris Latrelle. As the founder of Front Row Luxury Event & EIC of SHUBA Magazine, Latris is redefining lingerie’s place in the fashion industry, proving “Intimate Couture” Deserves the same prestige as high fashion gowns and avant-garde ensembles.
From the Boudoir to the Runway: Lingerie as an Art Form
Historically, lingerie has been viewed as functional yet sensual, Latris argues that it is far more than that—it is an art form that celebrates the body, craftsmanship, and innovation. Her runway productions and editorial features place lingerie at the center of fashion, where it belongs. By merging high fashion elements with intimate apparel, She is pioneering a new standard that challenges the industry’s outdated categorizations.
Valentine’s in Versailles: A Landmark Moment for Intimate Couture
A prime example of this revolution is Valentine’s in Versailles, an annual runway event held at the Waldorf Astoria Trianon Palace. Just steps away from the historical palace & infkinces of Royals , Unlike traditional lingerie showcases, This event elevates intimate couture to the level of Paris Fashion Week, bringing together:
• Luxury lingerie houses from around the world
• Couture craftsmanship infused into intimate apparel
• A regal, high-fashion setting reminiscent of Versailles’ golden age This event has positioned lingerie brands such as Pretty Posh Lingerie, USA/ France Siren Intimates, (Ukraine )Parisienne Zimma (UK) , and Soreil Lingerie (Columbia )
As leaders in this evolving landscape, proving that lingerie is no longer an afterthought—it is the main event.
In addition to runway productions, Latris uses A powerful media platform to further cement lingerie’s place in high fashion. Unlike traditional lingerie features, SHUBA integrates intimate
apparel into high fashion editorials, ensuring that lingerie brands receive the same level of exposure as luxury fashion houses.
Key Media Strategies Used by Latris to Elevate Lingerie:
• Cover Shoots Featuring Lingerie as Couture – Featuring lingerie-clad models in editorials that blend intimacy with high fashion storytelling.
• Cross-Industry Collaborations – Pairing intimate couture brands with luxury designers, showcasing lingerie as an essential part of fashion innovation.
• Global Editorial Recognition – Featuring luxury lingerie houses in major fashion publications, securing their place in the luxury market.
What sets Front Row Luxury Events apart is its multi-faceted approach to runway production, brand marketing, and editorial visibility. Latrelle’s approach ensures that lingerie brands don’t just have a show—they have a long-term fashion presence.
How Front Row Luxury Events is Changing Fashion Showcasing:
• Automatic Media Integration – Every designer participating in Front Row Luxury Events receives guaranteed editorial coverage.
• Luxury Content Creation – Instead of simply presenting lingerie on a runway, each show doubles as a high-production content campaign.
• Curated High-Fashion Settings – Lingerie is presented in luxury venues that match the artistry of couture fashion, ensuring its perception aligns with global luxury standards.
With Latris Latrelle’s strategic vision, lingerie is no longer confined to boudoirs and department store shelves—it is a cornerstone of luxury fashion. Through her runway productions, media publications, and partnerships, Coining the term “Intimate Couture “ She is ensuring that it becomes an industry-defining force.
One thing is clear: “Lingerie is no longer a secret—it is the spotlight.” For more updates on luxury lingerie fashion, visit www.shubamagazine.com and follow @shubamagazine | @frontrowluxuryevent.
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Press Contact:
Featured designers :Instagram : @Soreil_lingerie @prettyposhlingerie @parisiennezimma @_thesiren_official_ HAIR: @lilihunt @jodieburns_hair @hairbyvikki_lee @cmhair_x MUA: @SAJMAHAL @ASMAEMAKEUP @AMAN_DINE_
Photography: @Henrique Massano
MUA: @SAJMAHAL @ASMAEMAKEUP @AMAN_DINE MUA: @SAJMAHAL @ASMAEMAKEUP @AMAN_DINE